Internet Marketing Business

A Work from Home Business in Internet Marketing is an admirable and potentially very lucrative venture. Doing it right the first time is difficult at best. There are so many areas to master, that information overload usually occurs before you even know where to start. The following Top 10 Tips, Tricks, and Cautions will help you avoid the Home Business pitfalls.

“Of the small businesses that fail, over 91% do so because of a lack of skills and knowledge on the part of the owner”… Dunn and Bradstreet

Your Work from Home Business idea can avoid being in that 91% by following the right advice, from the right people, right from the very beginning.

My research in the “make money online” to Work at Home field I found the following facts:
Federal Trade Commission – Consumer Protection, Facts for Consumers. In digging around their site I found a very frightening statistic “over 83.8% of all the “money making sites” they tested were scams”!! Sad isn’t it? You can read it here: ftc.gov/bcp/edu/pubs/consumer/invest/inv14.shtm that leaves 16% “good ones”. Granted that is still a lot. The good ones are out there but, you must be able to recognize the difference between the The Good, The Bad, and well,..The Really Ugly Scammers.

1. Don’t be an “opportunity seeker” avoid and resist all those “Make money on the Internet…blah, blah, blah” and “Work at home jobs” “MLM” and thousands more scams and gimmicks. Many are professionally written sales pages, and “sound” irresistible, only out to get your money. RESIST AND IGNORE.

Follow only quality proven advice from proven, professional Mentoring Programs. Do a lot of research before you jump in and start building a website. Find out if there is even enough interest/traffic to justify promoting your selected Niche. 3,000+ searches per month minimum to be profitable. If not, find another Niche.

2. Select a keyword rich 3-4 word domain name before you title/name your site, not the other way around. Match your Title to your domain name and high count keywords. Use a quality hosting company, not just the cheapest.

3. Build a detailed step by step, yet simple, Business Plan that will work for you and your niche, then follow it! Basic Plans are available for free, that you can modify to suit your own personal Business Plan.

4. Everything you are going to do in the Internet Marketing to Work from Home; writing your page copy, articles, writing squeeze pages, writing e-mails, writing product copy, writing sales pages, ALL require mastering Copywriting Skills. Find a Copywriting Business Coach that has a proven track record in Internet Marketing and Direct Marketing. Develop your own style of writing, just like talking to your best friend face to face. Practice, practice, practice. This is a critical step you must learn.

5. You Don’t Need a Lot of Software, a few carefully selected, necessary software tools is all you will initially need. Site design, Keyword Software, Article Submission Software, Directory Software, Auto-Responder Software, is enough to get you off to a flying start.

6. Once your site is up and functioning, DON’T submit it to the Search Engines. This can take weeks to months to get your site crawled and indexed. Instead, submit your site to Site Directories as many as you can using a directory submitter. This will get you the Oh so valuable high PR one-way links to your site. Then…..

7. Write good quality article(s) (400-900) words about your niche. Not a sales pitch, but good quality helpful information about your niche that people can use. Start with 2-3 articles. (A good way to practice your own copywriting style you are learning from your copywriting Mentor). Then write more articles, then more articles, then….get the idea? Article Marketing works!

One of the very best free sources of traffic to your site.

Selecting Time Clock Software

Evaluating a software purchase can be challenging, even stressful. Here a few hints and tips that apply to choosing a software system to track employee time and attendance. These ideas may save you some time and money. These tips can be used for all types of software purchases not just Time Clock Software.

Start Small – Try Before You Buy

For a small business a free trial is essential to determine if the selected system will meet your needs. Larger business should organise with the vendor to conduct a pilot installation. Use this time wisely and plan out what you want to evaluate.

Cooling Off Period

For high end systems for hundreds or thousands of users it may be worthwhile negotiating a cooling off period so that you are not bound to to a prolonged, costly contract.

Match To Needs

Keep it simple. A time tracking system should be a tool to simplify your business processes. Don’t choose an expensive or complicated system if your needs are basic. A company with 4 staff won’t need to invest in a system that can handle a 1,000 employees. Technology moves fast these days so match the system features to your current requirements and to the goals you have set for your business in 12 months time. Some software vendors offer ‘light’ or reduced feature versions. This can reduce the initial cost while still providing an upgrade path as your business expands.

Computer Equipment

Ensure that you’re aware of the hardware requirements of the software. The main thing to make sure of with a desktop system is that you have a version that will run on your PC or Mac and the version of the operating system you are using. If a centralised system is needed there can be large costs beyond just the physical equipment. For example network infrastructure, data and support from technicians. More and more businesses are choosing cloud based solutions to alleviate the resource constraints of IT.

Cloud Computing

Cloud computing or Software as a Service has many advantages for most businesses. Basically your time clock software will run on Internet based servers that someone else looks after. You just subscribe to the time clock service and scale up or down as needed. This gives you enormous flexibility and reduces your IT cost risks.

Customer Intelligence Tool Tips for Small Online Businesses

1. Route first.

Make sure you have internal route that support what you are trying to get done with your customer intelligence tool.

2. Work together.

As mentioned above work with other departments. Do not work in a silo. Involve sales to get opinion. Sales and marketing should always be aligned.

Involve upper-management and endure they know what is going and the value you are driving from the consumer buying behavior. Reports and dashboards can be used to show the impact of the Customer Intelligence Tool on the business.

3. Create quality content

Create content. Lots of it but don’t forget quality. Think about what buyers in your market want to hear about. Think about what they need to know to make better buying decisions. Content is important since it will be the base of all you’re nurturing and lead generation strategies. Make sure you spend quality time on it.

4. Start simple.

When dealing with customer intelligence, make sure you understand how the customer intelligence tool works before undertaking bigger customer intelligence projects. Start with high impact areas and easier processes first (sending out newsletter, basic scoring…). Once you understand your tool better then go for the more complicated tools.

5. Pace yourself.

As mentioned earlier, Customer Intelligence Tools offer a great deal of functionality. Make sure you take your time to learn all these different pieces and how they tie together. You are better off implementing what you know at first and then growing into the rest as you get more and more comfortable. Implementing everything at once will overwhelm you. Take your time, implement programs, and analyze the results and then move on to the next thing.

6. Implement customer scoring.

This is probably one of the reasons you bought the customer Intelligence software in the first place. Implement customer scoring to make sure you are sending quality leads to sales. There are many resources to ensure you are doing it right.

Customer scoring can be complex so we won’t try to explain here in one paragraph but you definitely should be implementing it.

7. Implement customer nurturing.

This is probably the second reason why you bought the customer Intelligence software. Implement customer nurturing techniques to ensure you are giving your customers the content they need to move them down your marketing funnel until they reached the stage of sales handoff. Nurturing is very dependent on your business and the industry you are in but one thing remains the same: you need high-quality content to be successful at it. You need to consider consumer buying behavior while developing your content.

8. Test, test and test again.

Ensure you are testing variations of your different content and delivery methods. Test landing pages, test email content, test email subject lines, and test everything. Do not change too many variables at once but always try to test something.

This will allow you to improve over time and increase your conversion rates dramatically.

9. Understand the data.

Customer Intelligence tools will produce a lot of data that you can look at. Make sure you do. You will find a wealth of information on prospective buyer behaviors that you can then use to improve your customer nurturing, customer scoring and various marketing campaigns. Try to look at the data once a week and do a deeper dig probably once month.

Conclusion

These are 9 tips to help you get on your way to a successful and rewarding customer Intelligence journey. If done right customer intelligence can definitely bring a business to the next level. Take your time. Understand who and what drives your business and grow from there.

Affordable Small Business Insurance Quotes Online

For small business owners, it is very important that they get insurance so that the can protect their business from any kind of legal matters that they might eventually encounter.

The Internet makes it easier for them because they can easily get small business insurance quotes and it is so easy to just compare one insurance from the other.

Generally, it can be divided in two basic categories. These are the P & C or the Property and Casualty Business Insurance and the Business Employees Benefits.

The Property and Casualty Business insurance is very important to any business because it concentrates on the planning and the operating of the business.

The main point is that the investments on time, hard work, and money can go down the drain just like that. At least with small business insurance quotes, the business owner can just get which insurance is appropriate for him and his business.

The nature of the business or what is called the Specialized Industrial Code or SIC determines the level of exposure of the business.

It is also the determining factor on the kind of plan that the owner should look at in order for him to know which one is the most appropriate.

Here are the three tips to remember when choosing the right P & C insurance coverage. First and foremost, the General Liability Insurance Coverage is a requirement for most businesses.

With this, the business is protected from most claims by third parties and the risks that can just happen unexpectedly. Today’s society claims or any law suit can simply ruin any business in a snap of a finger.

The worker’s compensation is also discussed. This is required by law in most states. If the company has employees that they are planning to protect from the claims of injuries, then it is essential you get a plan as soon as possible.

It is also important that the costs is within the budget so that the employees won’t be affected. Today, Worker’s Comp claims that when employers file for small business insurance, they are losses on their paycheck.

The employer must make sure that the small business insurance quotes he’s looking at won’t have that much detriment on the paycheck of his people.

Finally, Professional Liability & Errors & Omissions Insurance is a must for businesses that are part of professional services like accountants, lawyers, insurance agents, and medical providers.

Small Business Insurance is a Must

If you want to go ahead and protect yourself and your business from several liabilities then you need a Small business insurance that is tailor made to meet the needs of your individual business requirements and wants. The Small business insurance will certainly protect you from several different kinds of liabilities that you are bound to encounter during the lifetime of your business.

The thing with Small business insurance is that it will enable you to get the money to pay off the litigation if any suit is filed against you. In the case of small or start-up businesses money is certainly a criterion. Whatever capital that you have you will certainly want to pump into your business to generate further revenue.

There are several small business insurance quotes that you can avail of seated right from home. This will make sure that you are aware of all the possible options that you have online and from the best of insurance companies. Once you know of all the small business insurance quote with the click of the mouse, you will be able to get the best of insurance to safeguard and protect your business and its goodwill from litigations.

The Commercial General Liability Insurance is the policy that will go on to protect you from any kind of liability. This will go on to protect from several kinds of generic quotes and losses. Then there is the umbrella policy that will go on to give you more of coverage over and beyond that what is covered in the Commercial General Liability.

The Commercial General Liability Insurance is one of the main policies that a small business owner should consider. The very first policy that you buy is this one and should be bought at the beginning of your business. The best thing about the general liability insurance is that with an extremely affordable rate of just about $1.50 per day you will be able to get the best kind of liability coverage. This kind of minor expense will save you a whole lot of overheads and headaches if you were to be sued. Therefore, with the buying of the right kind of insurance, the business owner will be able to get the right kind of peace of mind. This kind of thinking will enable you to focus on your core business rather than worrying about other things.

With the advent of the internet, all that you need to do is to fill in a few details on the online form and you will be able to get your own personalized quote. The right Small business insurance will get you the kind of insurance policy that will cover you against the four main kinds of liabilities which a small business could face such as liability loss, income loss, property loss and people loss. Each of these can go on to impact your business in the most untoward of ways.

Small Business Insurance

Small business insurance is often overlooked by many new business owners. Even worse, the ones who have owned their own business for over three years continue to ignore business insurance. Many requirements for business insurance vary by state law. Before starting a new business, contact your state insurance department for information about which types of coverage are mandatory. By most laws it is required but if you have a business type that is not listed it may not be required.

When it comes to keeping your business funds safe, you will want to get business insurance as soon as possible. Disaster could strike at anytime and destroy everything it does not matter where you live. You never know when a large tornado or earthquake could hit so getting insurance for your business should be a major priority.

Before buying small business insurance for your new business, make a list of all of your property. Be sure to include property whether or not you think it requires insurance. When you discuss the items on your list with your insurance company, they can help you best determine what needs to be insured and how much insurance you need.

Insurance will cover the losses concerning liability; otherwise the owner would be faced with being out of business for good. Imagine owning a successful bakery for over ten years and people have driven to that location from all over the country, just because they love your bread. All your secret recipes are stored in the back along with all the bread making machines you have bought over the years. One day this all goes down the drain from a monster tornado. You even may lose a few workers as well. While this may be a sad case, it is a reality for many business owners that have no coverage, so insurance is very important.

You may be thinking that small business insurance is expensive but once something happens you will be thanking yourself later for this. Small business insurance cost really depends on factors such as your location, property size, and number of employees. It could start up at $250 each month and increase based on those factors in your small business. Before you decide to go with insurance, be sure to read or inquire about their terms and regulations concerning the insurance they offer. You do not want to get caught up with any problems or fees

Starting Up My Web Hosting Business

Quick, take a guess: how much do you think is the minimum amount of money that you will need in order to break into the web hosting business? Take a moment to consider this as we guarantee that it is not what you were expecting. So what did you guess? $200? $100? Well, not quite. What if we told you that you were way off base and that the actual amount is significantly lower than that? The fact is, you can get started offering a range of hosting services to your customers for as little as $26 a month! Hard to believe you say? Well, read on and you will realize for yourself that this is entirely possible and many people can in fact attest to this. Furthermore, you will see that even with such a low financial startup cost, you will be able to offer hosting services that rival many others in your own class.

Now take note that we do not mean to say that you can outfit yourself with the latest top of the line computers and networking equipment, along with the requisite technical personnel–pretty much everything that you need to function as a standalone web host–all for $26. What we are in fact here to introduce to you is a business arrangement called reseller hosting. Establishing your own primary hosting network can indeed be financially demanding, but reseller hosting in contrast will allow you to get into the swing of things with a much lower financial outlay.

But before we go further into that let us first take a look at what reseller hosting really is and what it will entail on your part. What typically happens is that you will sign up for an account with a primary web hosting service. You will then be provided a control panel, which is simply software that you can use to manage the various accounts under your own primary account. Yes you read that right: various accounts, because as a reseller web hosting agent, you will be able to divide up that primary account into several smaller accounts each of which you will then “resell” to your own end users.

How is this possible you ask? And is this even legitimate? Well the answer is yes, very much so and it is in fact a common practice on the Internet and has been for quite some time now. The reason this is possible is that many primary hosting service providers do not necessarily want to deal with selling packages on an individual basis. They have instead focused their efforts on selling larger accounts in bulk, leaving the task of carving these up into individual accounts and selling them to the end user to reseller web hosts such as yourself. Given the nature of this arrangement, you can now begin to see how it is possible to startup your business for as little as a few dollars per month.

Web Hosting Business

There are certain companies or business in the world which are well known to the people everywhere and even people can remember them and they are synonymous to their signs, logos and slogans. Making a brand name is not that easy and a branding is not done in a day.

A brand name tells the world many things such as who you are, what you do. There are many things or factors working together to make a brand famous other than just a company logo or slogan such as an advertisement appearing in the visual media or printing media every now and then, durability and reliability of a product, a country of origin where quality is maintained, etc. are some of the factors establishing a brand name. Once you established with a brand name for your product or business, even without any advertisement about the quality or durability of the products, you can conquer the market.

Like in all other businesses, branding your web hosting business will give you a boost in your business. A reliable web hosting business will be important and the domain name will be enough to say that it can be trusted. There are many ways to publicize your brand name in the industry such as giving links to other sites, giving search engine listings paid or unpaid. For a host, it will be easy to establish a brand name with their approach to their client with regard to service, support, scalability, security, etc. There are companies giving out templates which are easy to make a web site for your own. Instead of going for writing innumerable codes, just insert some data to fill up the required fields to convert the template to full fledged site and such kind of branding is necessary where a new client or web site owner who wants to do it alone.

In order to get the desired result in branding your site, it is should be creative and reliable in the sense it should think about new ways and means to attract the target audience. Always a reliable hosting will be valued in the industry.

Successfully Run A Web Hosting Business

Running a web hosting business sounds easier than it looks. Many business owners fail during the first or second attempts. Here are some tips on how to get your web hosting business off the ground.

Tip 1: Take some time to understand the business. The reason why most business owners fail during the first or second attempts is because they don’t understand what it takes to run a web hosting business. For instance, they don’t know the costs associated with providing support and so on. So they end up running into all sorts of problems and may even price their hosting packages wrongly. As a result, their hosting business failed. So do take the time to visit hosting forums and read up on how to set up a hosting business properly.

Tip 2: Provide in-house support initially. Ultimately, you want to grow big enough to be able to outsource support but in the beginning, it’s always a good idea to provide support yourself. This is to ensure that you get hands on experience on the issues that may arise. After a year or two, when you feel comfortable enough, you can always hire someone else to do the job. Now that you have the experience, you will do a much better job at training this new person up to handle the job. And if he decides to leave, you can always act as a standby support engineer until you can hire someone new.

Tip 3: Promote your hosting services aggressively. Make it a point to run marketing campaigns on a monthly basis. Come up with new promotions to attract new customers. Understanding your own competitive advantages will help you craft effective marketing messages. For instance, where do you think your strength is? If you are good at providing managed hosting services, then your marketing campaigns should be geared towards this direction.

You can easily get traffic from hosting forums, social networking sites, or through pay per click search engines.

Tip 4: Retain your customers. It may cost you a lot of time, energy and resources to acquire new customers. So do your best to retain your customers. The first thing you need to do is to ensure that your servers are up and running 24 by 7! If your servers keep experiencing down time, your customers will leave you one by one.

To retain your customers, also make sure that you respond to support emails promptly. Whenever you get a new support email, try to reply within 24 hours. Many hosting companies usually respond within a couple of hours. That’s hard to beat!

Tip 5: Finally, keep abreast of the changes in the hosting industry. What are some features that customers may be asking for? When you anticipate the needs of your customers, you are in a much better position to build a bigger pool of customers.

Article Marketing is the Cheap Way

Small business marketing strategies may seem a tall order for some marketers out there but I can tell you first hand that article marketing is the cheapest way to get started with these marketing strategies.

Why am I saying this? Because for years now marketers have been writing articles and submitting them to article directories, now you may be asking so what is the big deal about that! Well for starters it’s a free way of getting traffic to your website.

It can also get you a lot of traffic via the search engines when you submit them to a high ranking website, some blogs also accept your articles and not only that your article can be picked up by publishers who are looking for good content for their websites thus giving you even more exposure.

It might take three months or so to really get noticed with Article Marketing but its well worth the effort when you get to know what keywords to use and where to position them when writing your article.

You know I didn’t know this till I read an eBook about article marketing but they can stay on the web for longer than seven years, now that is a long time. So here are a few points to remember when you start writing articles.

1. You have to learn how to write them first, the best way to write articles is to write the way you talk to someone. Yes its that simple that is all is required just let the words flow out of your mouth and then write them down.

2. When you start to write your articles don’t give up after one try keep going because it will get better, my articles where terrible when I first started to write but now I can write of the top of my head because I am used to it and so will you be.

3. Keep your paragraphs short try not to write long paragraphs because people don’t like that it makes it hard on the eyes just keep them shot like this one. Your paragraphs shouldn’t be more then three lines at the most.

If you are going to use Article Marketing as your Small Business Marketing Strategies then follow the instructions about and this will give you a good stepping stone for future article writing.